3:58 AM
Diana D'Cruz
"Facebook is free and always will be". Yes, but as the market price of the Social Network does not finish to beat up and sink into the abysmal depths of Nasdaq, and apparently ultra-targeted advertising on a file termed a billion in humans (pending Martian) is not enough to reassure shareholders and fill their pockets, we must make some adjustments to the rule.
Facebook and it becomes more and casually Freemium service: everything that has always been free for the rest, but you have to imagine, invent or find additional services that are drooling barge (and shareholder) which they are paid.
A Palo Alto had been launched a few months ago, first in New Zealand and in a dozen countries, tests Promoted Posts, and priced publications. The principle is simple: to highlight a post that you publish on your wall, in exchange for a small amount to pay. Knowing that a post is viewed on average by 16% of your friends can see a post paid multiplied visibility and reach many more people: it will be highlighted in your timeline and distributed to a larger number of people.
Since yesterday, the tests are extended to the USA and no doubt they will soon come home. The amount of Promoted Post is currently set at $ 7. A feature that may be useful to highlight an event that we organize or sell his moped if you are allergic to Bon Coin or you prefer to reserve the absolute exclusivity to its Facebook friends.
Provided that the wealthy do not abuse course (but you have to wonder what they would do) and that Facebook does not become quickly classifieds site between happy few, at the expense of those who can not afford to spend each day a few tickets $ 7.
Recall that Promoted Posts are already available on the pages for brands , and the prices range now extends from 4 to 790 euros depending on the number of people you want to reach.
