3:26 AM
Diana D'Cruz
The motive is strategic for everyone, but perhaps even more for Facebook : half of its users now connects to the network through its mobile social and Facebook needs to find reliable and diversified sources of monetization.
After a period of testing, Facebook announced yesterday the opening of its advertising program to all mobile developers. Specifically, as of this date, the developers of mobile applications for iOS and Android (but not the other ...) can buy advertising space on the timeline mobile network members.
Facebook says that tests conducted with a selection of PMD (Marketing Development Partners) gave similar results, with seemingly very encouraging for some clients a "reach" of 8 to 10 times higher in comparison with other ad formats paying mobile.
Advertising tools provided by Facebook offer features that developers and advertisers already have on the website, but also specific features to the mobile world. Users who click on these ads will be redirected to the App Store or Google Play to download the application for targeted advertising.
So that developers can evaluate the effectiveness of their banners, they will install the latest version of the SDK for Facebook iOS or Android, which will allow them to measure clicks and facilities within their campaigns.
Dear Facebook users smartphone, you can expect to see a little more sweep pub on your small screen. Facebook is free and always will be, but not at any price.
