10:16 AM
Diana D'Cruz
Microsoft introduces its first commercial for Windows Phone , which will be broadcast on TV tonight: Invent the smartphone that suits you.
The media plan will generate more than one billion contacts from November 12 to:
- A strong TV campaign of 9 weeks, starting on November 12 screens with a first spot marked "Discover the new Windows Phone", which will be followed by two other advertising copy featuring Florent Manaudou specifically and Cyril Lignac.
- An online campaign (display, search and special operations) and press can work affinity with the target.
- A poster campaign 4 × 3, digital and events to accompany the audience throughout the day.
- 1400 screens deployed in railway stations, metro stations and shopping centers
- 4 × 3 display in the largest stations in France
- Microsoft Campus in Issy-les-Moulineaux dressed in the colors of the campaign in December
