How to customize your Facebook news feeds

In recent weeks, particularly since the introduction of "Promoted posts", a new pay option that allows a brand to reach more people depending on the amount invested, the algorithm Facebook organizes the way you see in the news your flow seems to have undergone some changes.

If we are to believe some observers, the "reach", ie the potential number of people who see a post in their stream, declining steadily for several weeks. According to others, not. Discontent that seems to grow on the side of brands, which restrain the suspect's Facebook posts complimentary in favor of pay, regardless of their interest, Facebook held last Friday a small press briefing to explain - and possibly defend - its position.

According to Will Cathcart Product Manager for the "flow" of Facebook and spokesperson for the occasion, if EdgeRank, the algorithm that calculates how posts are displayed in news feeds, has recently been changed, it has not changed the reach. To support his point, Cathcart has partially lifted the veil on the new criteria of the famous EdgeRank. Among them, the four most important, those who you see or not to pass a post in your news feed would be:

• is that you have previously interacted with the publications page of the original post?
• is what your friends have interacted with this page, like this new post?
• how you interacted with similar posts in the past (yet to define what a similar post ...)
• is that others have complained about this new post?
• In this way, Facebook aims to highlight the most interesting posts for a user and therefore penalize those who are less so, without any notion of post for which a brand would pay option via Promoted posts. This explains why some posts, even paying do not necessarily reach as many people as you want: if you send a big spam although clumsy and sticky paying up to touch the most people possible, you risk be for your own expense.

Pay to see?

This is probably a good intention on the part of Facebook, which intends to prevent users to be bombarded with irrelevant publications, but it raises questions in terms of the brand or company has paid to aui to see better, because the criteria are still rather vague: why pay if there is anyway not sure to reach as many people as you want?

To Will Cathcart, each user should receive personalized information and different, so ideally there is no two identical streams. This implies that even the same member of Facebook will not receive the same news as it accesses via their PC or mobile (for the moment I have not seen it).

Of course Facebook does not disclose that he wants to reveal, and we imagine that the algorithm is a little more sophisticated than that, but the briefing reveals an inherent difficulty in social network: satisfy both users and brands. While sometimes their interests diverge. Beautiful tightrope.

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Back pixelated Nexus 4 on your Android device

Google has clearly redefined fee schedules shelves with the launch of the Nexus thundering 7 (Amazon had also been there with the Kindle Fire and more recently the Kindle Fire HD). Google could do more in the area of mobility? Google's response: launch a high-end smartphone at the price of a mid-range model (and a shelf 10 inches with a higher resolution than the iPad 3 and 4 to 100 € less).

The Mountain View company has, however, taken the foot in the carpet with mismanagement of the launch of Nexus 4 and 10. Triumph, it has turned into frustration for many potential buyers of Nexus 4, they were lured by the smell of processor cores "Krait" signed Qualcomm (for Nexus 4) or Exynos Dual 5 of 10 Nexus and Android 4.2, promises including 360 degree panoramic pictures.

That's all we'll realize in our test Nexus 4. If you need 24 minutes to the world to sell a stock over Nexus 4 (and Nexus 10), it is a little more time is needed to complete his full test and report on all aspects of terminal.

In the meantime, it will not have escaped you and it is also one of the attractions and the singularities of the Nexus 4: pixelated or her back rather stellar bring us closer to our last article. Composed of hundreds of small pixels, it appears differently according to the light. It also gives a sense of depth rather special.

The Nexus 4 is no longer available on the online store of Google Play. shortage real or outcry from other manufacturers (including LG who will struggle to sell its Optimus G, this close cousin of the Nexus 4) because a price too aggressive (where rethinking the outcry of French mobile phone operators in the announcement of the fee schedule free mobile), is it always a loaf is better than two in the bush.

So here (all for it) the animated wallpaper with the image of the back of the Nexus 4. And as a new Nexus terminal is routinely accompanied by a new version of Android (Android here 4.2) and new wallpapers, here 'Wave Nexus', one of wallpapers available on Nexus 4 and 10.

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Yahoo and Facebook create a search engine?

Facebook and Yahoo could unite to give rise to a search engine . The goal is to blend their skills to compete with the industry leader, Google. Officials are currently in talks.

A project could bring Facebook and Yahoo. That's the rumor circulating for a few hours. The two leaders of the two companies would discuss a collaboration to provide a search engine. Sector, Google is well ahead with over 90% market share worldwide. Competition is crushed, but The Sunday Telegraph shows that the two companies are trying to find a solution. The new search engine could use the know-how and Yahoo databases of social network. The search engine is built for tablets and smartphones.

To succeed in dethroning the Mountain View company, the two companies will demonstrate originality and relevance. Visitors will be attracted by this new concept. You should know that Facebook has a database of more than one billion subscribers, it would be a real asset for Yahoo. This collaboration could be the result of two former employees at Google, which now have a key position in one of the two companies. Marissa Mayer was the former vice-president responsible for mapping and geo location in Mountain View, it is now the CEO of Yahoo. Sheryl Sandberg was the former vice-president of sales and international operations in Mountain View, is currently the CEO of Facebook.

The creation of an engine between Facebook and Yahoo could also be a problem for Microsoft.

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Apple: After Samsung, Apple attacks Google Apps

Patents between Apple and Samsung, it's a long story. This war is not about to end. The firm at the apple has made ​​a request to the California judge on adding several models and Samsung Apps.

The war between Apple and Samsung is very complex, it is even very difficult to navigate. In this umpteenth chapter, Apple has made ​​a new request to the judge. The California court agreed Friday to add in its complaint several Samsung devices ( Galaxy Tab 2 and Galaxy S3) and the latest version of the Android OS, Jelly Bean. Apple had already attacked this OS, but the complaints were modified versions by Samsung. Today, the Cupertino company directly attacks in Mountain View. Korean has not remained unmoved in the extension of the list because it has decided to add to his complaint, the iPhone 5. Currently, the war between Apple and Google is not reported, but it could very well come in the coming days or weeks.

Another war Apple / Google?

In this trial, the two companies accused of having copied technologies and designs in violation of the intellectual property . In July, Samsung had lost a lawsuit in the U.S., however, the Korean decided to start a war against Apple. The trial is scheduled for 2014 and could be many surprises in the next two years. The addition of Android in the complaint is a surprise. The Google OS met with some success, a survey FIFG indicated that users were satisfied 95%, this rate is quite important. 

Android market represent 75% of sales against 15% for Apple. Finally, Jelly Bean would be used only on 2.7% of terminals 1st November. But in just three years, the Mountain View company has gone from darkness to light with some domination. War could therefore soon take place between the two companies.

The next episode of the war between Apple and Samsung will occur on December 6. This hearing is the result of the first case. Samsung was ordered to pay a billion dollars to Apple, but the Korean did not want to stop there. We must therefore wait until the beginning of December to see the turn of events.

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Twitter gives sharing by email up to date

Twitter has just introduced its new blog feature to share tweet email in a few clicks. One would have thought that by sharing email was exceeded but the social network has decided to reinvent ...

The principle is very simple: a More button (or More in English) will soon alongside traditional buttons Reply, Retweet Favorite and on Twitter.com. By clicking on this button, simply click on the "Email Tweet" for a small window appears.

Then it will simply enter the email address of the recipient and possibly a small share tweet comments by email." You can send a tweet to everyone, whether they use Twitter or not, from your Twitter stream or view the details of a tweet , "says Filip of Sefan at Twitter.

This feature should be extended gradually to all users in the coming weeks. I did not on my Twitter account and I guess it's the same for everyone.

Sharing by email should allow (re) discover new things and to attract new users, even flooding inboxes tweets of all kinds if the feature off ...

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Facebook for iOS and Android: updated with button "share"

Facebook has only recently understood and admitted that the mobile apps deserve special care and mobile users can not simply an app not native.

In June, the button "Like" that landed on mobile apps Social Network. Today, the updated Android and iOS mobile apps button brings the "share" which is housed right buttons "like" and "how".

Essential to the web version of Facebook, the button is welcome to share with one click on its own timeline post with his friends from his mobile device (iOS, Android or another since the mobile version of the website Facebook acquires also the button).

On iOS devices, it becomes possible to tag friends in posts or comments. For this purpose, just type "@" followed by the name of the friend you want to tag.

Also on iOS, send messages with emoticons (Smileys, hearts and other emoji) is now feasible. For this, it is necessary to enable the emoji keyboard in the Facebook app settings.

Back to Android with the ability to create this album now then it was already on the iOS version. He must go to your profile and select the "Photos" tab to the right of "About" where you will find "Albums".

The smartphone is widely used to access Facebook. I bet that these new opportunities that bring mobile apps Web site in terms of functionality, will encourage the use of mobile devices to access the network. Facebook is confident in its ability to monetize the flow of mobile users on its network, something that investors have so far always doubted.

You can now update Facebook apps for iOS and Android, or download them from the Google Play and the App Store .

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Blogger offers an overhaul on iOS and Android

Google just announced on his blog the release of a major update of iOS and Android applications for its blogging platform, Blogger. This new version brings a visual overhaul and improvements that facilitate the creation and sharing of content.

Mobile applications of the famous blogging platform, where almost all blogs hosted by Google, now support landscape mode in creating or editing an article and add share on Google Plus (do not ask me the utility, I still looking).

This update also includes support and especially the iPad and adding thirty new languages. Finally, it is finally possible to see the exact time at which an item has been planned.

In addition, the Mountain View company to take this major update to improve and enhance the user experience, while the usual bug fixes on its mobile applications.

One thing is certain: iOS users will appreciate the support of the iPad and the landscape mode for writing articles being comfortably seated on the sofa (or elsewhere).

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