1:53 AM
Diana D'Cruz
Apple in China prepare a device more affordable for developing countries. Planned for the second half of 2013, it should cost less than $ 150.
Faced with Samsung flooding the market its devices, Apple would have reacted. According to the Wall Street Journal, the Apple brand iPhone prepare entry level for the second half of 2013. According to sources familiar with the matter, Apple would be in his cartoons an iPhone with a larger screen, to meet the current trend. However, this new device would be one smartphone "low-cost".
These two details in contradiction, since generally produce a larger screen causes additional costs. However, the newspaper economic, Apple would use less expensive components. Thus, the shell is made of polycarbonate instead of aluminum.
Emerging Markets
This new range of devices allow the firm to Cupertino to conquer emerging markets, where prices remain an obstacle to the democratization of brand products.
According to Digitimes, this shift in strategy resulting from the success of the iPad mini in China, thanks to its more affordable for the middle class in China. For its part, the very serious agency Bloomberg argues that this low-cost smartphone at between 99 and 149 dollars. Obviously, all these rumors are information that must be taken with a grain of salt.
