2:44 AM
Diana D'Cruz
It is one of the strengths of Apple among its products:
the index of user satisfaction keeps true to the apple products and purchase
them repeat over and over again. Indeed, it has been one of the arguments put
forward by analysts to predict that the iPhone will continue to grow in market
share. However, this goose that lays the golden eggs of Cupertino could have
begun to see its decline if we stick to the latest study conducted by the
American Customer Satisfaction Index. According to the report, Apple's
smartphone would be reduced satisfaction index by 2% over the previous year in
the same period.
The bad news does not arrive alone and Tim Cook, in
addition to seeing their precious eroded ratio, has witnessed a dramatic growth
of Samsung, which has catapulted its registration by 7% in a year. According to
the ACSI report, “Samsung recorded the highest growth among manufacturers,
"but it is noteworthy that Koreans are still below the mark that Apple
records (76% for the former versus 81% for the Cupertino.) ACSI's report is
based on a survey conducted in the U.S. from 70,000 users and includes more
than 200 companies in different sectors.
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